Emphasis of ‘clean approach’ to lifestyle products

A grocery shopping bag speaks a lot about one’s health as well as the environment. A great deal of awareness generated across many platforms has ensured that people realize the importance of a simple diet, one that is focused on nutrition that cleanses the system and nurtures health.

Making its mark felt in people’s lives over time is following a ‘Clean Approach’ towards what they consume. Luke Coutinho, Co-founder at YouCare Lifestyle, emphasis on a ‘Clean Approach’ extends from food like vegetables, fruit, or dairy to the beauty and wellness segments too.

Raising Awareness

Given its convincing benefits, swapping everyday products with organic and chemical-free produce has gained a lot of attention and support from people in the past few years. Since they are grown naturally, organic food is considered healthier and more nutritious than regular foods. This increasing awareness has also given rise to the demand for such natural and organic produce. India is a large country with a population count where each one cannot make an immediate transition to eating healthy.

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For instance, city folks and people living in urban areas have begun transitioning towards a healthier lifestyle. This is something that counterparts in villages have always been doing. In rural India, eating organic food and cultivating produce in farms and dairy products is an integral part of the lifestyle.

Our country’s rich history of using herbs and practicing Ayurveda needs no elaboration. Making use of this deep-rooted connection with organic skin and hair care products is a safer and wiser alternative.

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